Digital tools, campaigns and visual communication for Schindler
Planning complex communication at global scale
Working with Schindler meant working globally — and closely with people. Across digital tools, campaigns and everyday communication, the collaboration was shaped by long-term relationships, trust and a shared curiosity. Projects ranged from an online lift planning tool to the 150-year anniversary campaign, developed together with teams around the world during my time at Kreuzer Design GmbH.
Translating complexity into clear, scalable systems
Designing for an industrial product brought its own puzzles: technical constraints, strict brand rules — and still the desire for colour, emotion and fresh ideas. The challenge was to stay unmistakably on brand while gently testing the edges. Finding those small, approved exceptions often led to the most rewarding results. Designing cycling jerseys for a local challenge in Ebikon — proof that even tough rides deserve good looks and a bit of fighting spirit. Photo used with kind permission of: © Thomi Studhalter, faszination fotografie, Sternenmatt 8, CH-6130 Willisau LU — www.studhalter.org · info(at)studhalter.org · +41 79 622 55 00
